Performing is Our Nature

Sustainability

Our Human Capital

Our talent management system
To be a high performance organization means being seriously committed to our people. Our talent management program is based on six dimensions:
  • A hiring process that effectively tackles talent challenges our industry, and successfully identifies and attracts top talent;
  • An academy with a bespoke education platform that insists on excellence and growth for all our team members to enjoy;
  • A formal knowledge forum that shares information between our teams through quarterly meetings and a consolidated database;
  • A personalized and systematic formal mentoring program that offers our sales teams one-on-one career and personal coaching; and
  • A transparent and measurable performance management system with a fair incentive system.
Equal employment opportunity
Our employment philosophy stresses on meritocracy and fairness. We employ and promote the best-qualified talent, without regard to race, religion, sex, age, or handicap. We continuously monitor to ensure this policy is strictly adhered to.

Our Global Partnerships

Our strategy
Our business philosophy is to promote and bring international quality and impact to the Middle East and Africa. We believe there is much to learn from global businesses and we enjoy the learning curve. We insist on developing relationships and eventually partnerships to enjoy mutually beneficial and long-term rewards. We have at times even joint ventured with our partners to fully align our interests, and push our standards of delivery and commitment to our markets to the next level.
Our selection
Our robust partnership network of suppliers and market leaders has been key to delivering a continuously high level of service to our clients. Our international suppliers are highly-regarded in their respective sectors and technologies, and combine quality with commerciality, technology with efficiency, and strong business ethic with a green emphasis. We work with partners, whom like us, have deep respect towards their clients and believe in long-term business and social commitment to their markets.
Our commitment
We work alongside our partners to share our deep understanding of our markets and client needs, we aim to create a business-friendly environment that promotes profitability, respectful brand visibility, and high productivity. With our partners, we continuously redefine the standards of excellence we set for ourselves, and help each other improve our businesses, be it through product enhancement, operational efficiency, assurances of quality, and human capital productivity.

Our Virtual Academy

Investing in education

We believe what defines our success is our people and we must do all we can to invest in their capabilities and growth. Our virtual academy is a corporate learning platform that houses a bespoke curriculum to build competencies, foster team leadership, and encourage personal growth.
Bespoke curriculum dimensions
  • How We Do Things
  • Personal Development
  • Sales Process
  • Product Knowledge
  • Sales Management

Our Pledge To Health, Safety, & Environment

Our standards
We insist on strictly adhering to the highest standards of health and safety for our employees, partners, and clients, and further insist on protecting the environment of the communities in which we live and work.
We do so by adopting a proactive approach to effective risk and safety management, by taking the needed practical steps to ensure that potential hazards and risks are identified and that effective preventive and control measures are strictly implemented.

All these obligations are carefully addressed and managed through our HSE Management System, which further supports our efforts to apply and monitor these standards consistently across all our international offices and working sites.
Our HSE Management System promotes:
  • A protected and safe environment at work, on site, and aloft
  • Measures for accident prevention and emergency management
  • An insistence on defensive driving
Our responsibility
Accountability is clearly defined and cascades down our entire organization, whereby:
  • Adherence to safety is the responsibility of every individual
  • Safety is an executive management responsibility
  • Breaking rules will be grounds for disciplinary actions
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